Digital web banner sample: showing image, copy, and language customization.
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UI view of the customization portal.
Print ad example: showing dynamic customization of file resize.
The Wells Fargo Marketing on Demand (MOD) program is an initiative to automate the creation and customization of print and digital marketing materials — increasing efficiency and speed to market. Managing products from prototyping to production, we designed pattern-based layout templates and built the products in a dynamic customization proprietary software. Users are able to create customized marketing pieces by swapping out images, headlines, content, CTAs, event details, contact information, and even adjust the final download size to perfectly match their production specs.
All downloaded pieces were optimized for production quality, efficiency, and accuracy — an effort that I personally worked diligently to lead.