SLIDESHOW
Overview
Rhode Island Dental has a great reputation with a large amount of repeat clients, many which have been with them for a decade or longer. However they were struggling with attracting new, young families.
Target Audience
Young, local families. Common concerns include convenience and price. The target audience is likely to view the site on mobile devices, therefore it was imperative that the site was responsive and easy to navigate.
Planning and Design
I designed the website with a calming aesthetic and sourced images with the target market in mind. Budget was a factor, so a custom theme was built utilizing two page designs: one for the homepage, and an interior page design.